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Lena Claxton and Alison Woo provide small business targeted tips for marketingwith new media. From copywriting basics to search engine optimization, this how-to offers specific tips on using the latest online channels." Entrepreneur Magazine, October 2008 Issue
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Are You Ready to Position Yourself
as a Thought Leader, Get Greater Visibility Online
and Boost Your Bottomline?
In 60 minutes (each week for 4 weeks) We'll Show You how You Can
Leverage a Blog, Twitter, LinkedIn,
Facebook & E-Mail Marketing
to Transform Your Business
Dear Business Owner:
In this economy more and more business owners are turning to new media as a low-cost, high impact solution to promoting their businesses in a global marketplace. The numbers are impressive:
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Over 200 million people are connecting on Facebook and it has the fastest growing demographic. They are more mature, more educated and have more income.
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Twitter is estimated to reach 100M people this year - making it the fastest growing social networking site.
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LinkedIn has more than 21 million experienced professionals from around the world, representing over 150 industries.
Ten chances to one this is where your prospects and customers are!
Now find out how to connect with them and transform your business. Join Lena Claxton and Alison Woo, authors of "How to Say It: Marketing with New Media ..." (Penguin '08) in the Road to New Media Mastery Virtual Course where you'll begin with an overall new media plan then you'll learn:
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Week One: How to captivate your customers and keep them focused on your business using e-mail marketing.
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Week Two: Blog and website mastery - everything you need to maximize natural search engine rankings.
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Week Three: Strategies to make Twitter work for your business.
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Week Four: How to use your Facebook page to build community for your business as well as integrating your social media networks.
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You'll also receive:
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Resource guide: PDF handouts with screenshots, samples and worksheets to get the most out of each session.
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Four digital recordings of each session
Whether you are new to navigating new media or want to connect on a deeper level online, this virtual series is right for you.
We have conducted workshops for thousands of business owners like you across the country, so we know your challenges. We also know that mastering new media is the road to overcoming those challenges so you can position your business exactly where you want it to be.
Read what others have to say:
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"I really enjoyed the workshop. You inspired me to take a fresh look at how I’m positioning my brand on the internet. I appreciate your take on new media as an opportunity to be authentic and memorable. Before your workshop, I was a bit intimidated about starting a blog. But your tips and ideas gave me the courage to go for it!"
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"Thanks to the two of you, I now have a blueprint which will allow me to integrate social marking into my existing marketing plan."
Marion and Jim Hook
Innkeepers, Adobe RoseInn
940 N. Olsen Avenue, Tucson, AZ 85719
http://www.aroseinn.com/
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"What I learned from your workshop has enabled me to promote both my business and obtain additional speaking engagements. If you’re looking for a way to get acquainted with the on-line marketing media and figure out a way to get in the game – this is it!"
Denise Cooper
Achieve Top Level Performance
Bottom Line Results
www.coachr.com
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You will receive one session every week for 4-weeks via e-mail
You owe it to your business to start mastering new media and extending your reach online. There is no better time to start than now.
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