New Media Mavens Blog

What Are People Saying About Your Business Online?

You know the saying, "If a tree falls in the forest, does it matter if no one hears it?"

If someone is saying something derogatory about your business, you may not hear about it immediately but the next time someone searches about your business in a search engine or looks to sites like Yelp for a recommendation, they may use that information to decide if they want to do business with you.

How do you manage your online reputation? Listen to our radio show coming up this Friday morning at 10 a.m. and call in with your questions at (347) 838-8567.

Alison Woo, Chief Media Maven

On Facebook, Everything Old is New Again

Facebook is a great connector of people from different parts of your life. You can go way back to the cradle, or to elementary, high school and college, and connect with acquaintances and friends from a bygone era.

Social media is responsible for this shift in consciousness where everything old is new again. Communities are tightening, becoming closer knit -- just like communities of the agricultural and industrial ages. In those days, neighbors would monitor each others' activities by peeking through lace covered windows. After that the news would spread like wildfire all over town.

Does this remind you of the status bar "What are you doing now" on Facebook and Twitter? How about viewing your friends' status on the home page of your profile? It's a window to what's going on in everyone's lives.

I'm having great fun connecting with old buddies and catching up,  Want to share some of your connecting stories? Click on comments button below.

Regards,

Lena Claxton

Get ready for a brand new year with our new media makeover. Early bird ends on November 24. Read more about the Virtual 30-day New Media Makeover.

How to Use LinkedIn to Boost Your Business

Wondering how to take those LinkedIn invitations in your inbox and use them to propel your business? You're not alone. This month our e-zine delves deeply into the eight ways to use the social media tool to further your success. Sign up for our e-zine by visiting our website.

How to Use E-Mail Marketing to Raise Awareness About Your Company

During our trip to San Francisco this week to talk to business owners at the city's fabulous Chamber of Commerce, we met Sarah Layton Wallace, vice president and principal of Circlepoint -- a strategic communications firm in San Francisco, Oakland and Washington DC. Wallace was an early adopter of e-mail marketing and she shares her secrets to success on our show.

How do you use e-mail marketing to drive your business?

Alison Woo, Chief Media Maven

Want to Create a Facebook Profile in your Business Name?

Have you ever tried to create a Facebook profile specifically for your business only to find that’s a no-no? And worse your site with all your videos, photos and friend connections have disappeared!

It’s because Facebook has strict rules about creating a profile in your business name. But you can work around it in two ways: Create a “group” for your business or create a “page.” I like “pages” better than “groups” because the former allows our blog to feed into the page whereas the latter doesn’t. With “pages” I don’t have to concern myself about keeping my page fresh everyday when I have a zillion other things to do.

With “pages,” people become fans of your page rather than “friends” as they do on your profile.You can create a “page” from the page manager tab on the “applications” menu.

Which do you like better, “pages” or “groups”? Click on the comments link below and give your reasons why.

Regards,

Lena Claxton

Become a fan of our book “How to Say it: Marketing with New Media – A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs & Podcasts

Change is Here!

I just took a look at President-Elect Barack Obama's new website. It's different from any government website I've seen. It's open, it's interactive, aesthetically pleasing and it involves the audience. It actually asks for our input!

 You see folks this is an excellent example of how your website and all your new media components should reflect who you are. Mr. Obama campaigned on change and his transformative theme continues. Check out the site here: www.change.gov

Regards,

Lena Claxton

Catch up with me at NAWBO-Richmond on Tuesday, November 11 where I speak on branding your business with new media.

How to Apply Obama's Winning Campaign to Your Business

It is an unprecedented event in America and one that has filled millions with hope and happiness this Wednesday morning. Lena and I watched the returns together with our families and celebrated the new moment in American history.

If you're wondering how your business can tap into this success, wonder no more. Advertising Age has already posted a fantastic article that breaks Obama's winning strategy down to the T.

How will you apply these principles to your business?

Also, if you're in Washington DC tomorrow, join me at the American-China Women Business Alliance. Keep checking this blog and my Twitter page and I'll be live blogging from the conference.

Happy Wednesday everyone!

Alison Woo, Chief Media Maven

How New Media Changed the Way We View Politics

  Whether you are on a candidate's e-mail list or if you have watched a viral video online, the world of new media has impacted the way this year's presidential election has played out.

Win or lose, Barack Obama's presidential bid will have marketers and social scientists dissecting the cutting-edge strategy of how he used new media to get the word out about the candidate and his positions like never before.

Both Fast Company and the New York Times have done great stories which scratch the surface about this new era. Read the article here.

What aspects of new media have you been more in tune with during the election?

 Alison Woo, Chief Media Maven

www.NewMediaMavens.com

Seven Scariest Marketing Mistakes to Avoid this Halloween

Happy Halloween everyone! It's a great time to eat some candy, don a costume an eat candied apples. It's also the time to look at the seven scariest mistakes to avoid when marketing your business with new media. Hear our weekly radio show discuss the tips you need to know.

What is your pet peeve in new media?

Alison Woo, Chief Media Maven

Scary New Media Don'ts

 

It's the night before Halloween. And we're all getting ready to be scared. ...

Alison and I had a blast cooking up a witches' brew of top seven scary mistakes that you as a business owner can make on your website, e-zine, blog, podcasts and social media sites.

Check out our radio show in tomorrow's blog post for scary new media dont's. BOO!!!

Happy Halloween!!  

Regards,

Lena Claxton
www.newmediamavens.com