"Blogs, podcasts and social networks are more than ways for geeks to stay in tune with the times. They are also filled with marketing opportunities. In "How to Say It," marketing coach Lena Claxton and journalist Alison Woo provide small business targeted tips for marketing through new media. From copywriting basics to search engine optimization, this how-to offers specific tips on using the latest online channels." Entrepreneur Magazine, October 2008 Issue

“In a market saturated with daunting technological treatises on new media, Lena Claxton and Alison Woo have written a clear, concise, step-by-step manual that offers plenty of truly useful tips yet never feels confusing. The authors don't just tell us what to do to succeed on the Internet they show us how to do it."   -Marie-France Han, Reporter, Reuters

"This book is a must read for every business owner who wants to harness the power of the Internet. Its groundbreaking premise of integrating all the elements of new media, plus guiding business owners on what to say, is sure to propel your business to new levels of success." http://weekend.entrepreneur.com   Michelle Anton, Author - "Weekend Entrepreneur"

"The perfect book for first time or experienced marketing people who want new media information explained easily and completely. Lena Claxton and Alison Woo are two savvy pros who have written a how-to book on new media marketing that explains everything you need to know in easy terms so you’ll never feel confused." http://welldunne.blogspot.com/   Kate Bacon, Blogger, Broadcasting & Cable and WellDunne PR

"With the technology advances driving my industry, it’s crucial to have a guide through the wilderness. Whether it’s building a user-friendly Web site or utilizing e-zines to extend your company’s brand, the authors weave together the elements you need to meet the demands of today’s marketplace." Fredda Sacharow, former Editorial Page Editor, Burlington County Times, Willingboro, N.J.

“As someone in charge of helping small business owners at one of the largest chambers of commerce in the nation, I found this book to be the quintessential guide for any business that wishes to maximize the full potential of the Web to connect authentically and to bring value to its customers." www.charlottechamber.com   Steven Partridge, Senior Vice President, Member Value, Charlotte Chamber of Commerce,

From cover to cover, I found this book to be informative, enlightening and inspiring! Entrepreneurs and aspiring business owners will be hard pressed to find another resource that provides guidance and direction on small business promotion as How to Say It: Marketing with New Media. I would encourage anyone interested in truly moving their business into the 21st Century to pick up a copy today and tell a friend! http://culturetrendsusa.com Edward Foxworth III, Author - "It's Just Domino's" - Foxworth Marketing Group, Detroit, Michigan

Lena Claxton and Alison Woo take the diverse and varied elements that get grouped together as “new media” and present them in an organized and manageable format that will be of great value for small business entrepreneurs. Had their book been available when we launched the Hall Institute in 2005, it would have helped us build our public presence more quickly and more efficiently. Richard A. Lee, Communications Director, Hall Institute of Public Policy, New Jersey

"After reading How to Say It: Marketing With New Media, I feel like the cavemen must have felt the day they discovered fire.   No more rubbing sticks together or hoping lightning will strike!   Thanks to Lena Claxton and Alison Woo, I now have the tools I need to market my own business and those of my clients. I’m leaving old-fashioned press releases and media kits back in the cave and moving quickly and decidedly into twenty-first century marketing – with this insightful and exceedingly helpful book as my guide." www.rexjohn.com Rex John, Founder/Owner, Rex John & Associates Public Relations, Denver, Colorado

"The book was excellent! You really did a great job. It was very insightful and educational. Learning to conduct business through internet resources is very complicated to most and can be confusing to say the least. Your book provides great insight to the various areas that can be utilized and great detail on how to go about doing it. I learned a lot from the information provided. This is a very educational, step-by-step guide on utilizing the internet to create a successful business." Lori Thames, MBA; Division Director, Boswell Regional Center, Magee, Mississippi

"Claxton and Woo have compiled an indispensable reference for any small business new to Web 2.0.  Comprehensive discussions of e-zines, blogs,and podcasts provide invaluable insights on everything from customer engagement to RSS feeds to search engine optimization.   HTSI: Marketing with New Media is loaded with industry-specific examples of how to leverage the opportunities presented by the new web landscape, and consistently strikes a balance between illuminating the art and technology behind a successful web marketing campaign. Read this book, follow the directions, and unlock the full potential of your business."   Thomas Fishman, Head of Online Productions, ScienCentral, Inc.

"This is a must have for any business owner. Large or small, all businesses would benefit by the knowledge and information given to us on these pages." John R Carney, Program Director - Contracted Training, Kirkwood Community College - Cedar Rapids, IA

"This book will inspire even serious "non-techies" to jump on the new media band-wagon. The comprehensive content gives you the step-by-step on how to use popular on-line tools to effectively communicate with  customers -- all in an easy-to-read format written in everyday language. Most helpful are the industry specific tips throughout the book, as well as suggested services to handle everything you need to get started with new media today!" Barbara Hall, Director, Small Business Center - Rowan-Cabarrus Community College

"How to Say It:  Marketing with New Media" is an indispensable and easy-to-understand guide to marketing using the latest online tools. If you are serious about promoting your business, you must take advantage of the web and 'new media.' With billions of people using the internet, business owners must take advantage of the low-cost global marketing platform the world wide web has to offer.  This guide is the perfect 'first step' to becoming web savvy - it's step-by-step guidance will make you a 'new media' marketing pro!  Simply put, this is a must have book for smalll business owners seeking to succeed in today's highly competitive web-driven business world." Renee Hode, Director, Institute of Entrepreneurship, Central Piedmont Community College

“Lena and Alison’s book include a buffet of new, evolving IT media business practices, tools, and methods. I learned many new IT updates in internet media by reading your book. Some of the most notable are E-zines, RentACoder.com, and Yooter.” John Martinez, BSIT, Information Technology Professional – West Palm Beach, FL

"This smart, savvy, and user friendly guide provides readers with the simple ins and outs of digital marketing.  Straightforward and practical, this is the guide that all small business owners need to roll up their sleeves and start using the Internet as a powerful tool to reach out, connect with customers, and drive sales."   Angela Kyle, Media Entrepreneur, co-creator of www.virginsguide.com

“Every question you ever had about doing business online – answered!"   - Colleen Moriarty, author of Shortcuts to Sexy Abs: 337 Ways to Trim, Tone, Camouflage and Beautify (Fair Winds 2004).